Seattle's Unique Apartment Names: Undre Arms, Aspira, Joey Ray

The Undre Arms apartments: great or terrible name?
Flickr Photo/Paul Sableman (CC BY 2.0)
Jeannie Yandel speaks with Cal McAllister, founder of Wexley School for Girls advertising agency, about what makes a great, or terrible, apartment name.
Photo credit: "The Undre Arms Apartments," by Paul Sableman on Flickr (CC BY 2.0)