Polls are everywhere. But which ones can you trust?
Public opinion polling.
It’s never been more consequential for the direction of our democracy – or more scrutinized. For weeks, journalists, pundits and politicians have debated the available data on the outcomes of a head-to-head rematch between President Joe Biden and former-President Donald Trump.
Those numbers had appeared increasingly troubling for Democrats. And the polling data, in the end, reportedly made the difference for Biden in deciding to step aside.
For more insight into the implications and challenges of polling, Soundside was joined by W. Joseph Campbell, professor emeritus of communications at American University and author of “Lost in a Gallup: Polling Failure in U.S. Presidential Elections.”
Guests:
- W. Joseph Campbell, professor emeritus of communications at American University and author of "Lost in a Gallup: Polling Failure in U.S. Presidential Elections."
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Libby Denkmann
Host, Soundside
Libby Denkmann joined KUOW in December 2021 as the host of the midday show Soundside. She’s a native Pacific Northwesterner who grew up in Redmond, graduated from the University of Washington, and covered local news as a producer and reporter with KIRO Radio.
More stories from Libby Denkmann » -
Alec Cowan
Producer, Soundside
Alec Cowan is a producer for Soundside. His interests have brought many eclectic stories to the program, and his segments gravitate toward history, technology, arts and culture, and the environment. He's proud to be KUOW's unofficial "boat guy."
More stories from Alec Cowan »
