How Does A Rock Star Get To His Desk Job? He Commutes Like The Rest Of Us

Dave Dederer from the Presidents of the United States of America performing at the Gnomodex technology conference in June 2006.
Flickr Photo/Ted Leung
What happens when you become a star and then you’re not anymore? Where do you go after that?
Seattle guitarist Dave Dederer was a member of The Presidents of the United States of America. In the '90s they had three top-40 hits, two Grammy nominations and a platinum album.
Dederer’s star has faded but his career hasn’t. Now he’s at Amazon as the head of music programming. Bill Radke asked Dederer what made him switch careers.