Why misinformation sticks with people

Find the original audio here. 

With 2024 being a pivotal election year, many are concerned about misinformation’s role in determining people’s voting choices and eventual outcomes. One of the greatest concerns for newsrooms and other organizations is how to correct misinformation or counter it.

However, the most obvious ways to deal with the issue are not necessarily the most effective.

Host Scott Tong speaks to professor Nathan Walter of Northwestern University, who studies misinformation and how to correct it. He discusses the challenge of correcting misinformation and how to do it without making the lie easier to remember.

This article was originally published on WBUR.org.