A Boeing 737 aircraft is shown on Thursday, March 14, 2019, at the Boeing Renton Factory in Renton.
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A Boeing 737 aircraft is shown on Thursday, March 14, 2019, at the Boeing Renton Factory in Renton.
Credit: KUOW Photo/Megan Farmer

What will it take for Boeing to rebuild trust?

Kim Malcolm talks with Harvard professor Sandra Sucher about how Boeing can rebuild trust with customers, regulators and the public following two deadly crashes of its 737 Max 8.

Sucher is professor of management practice at Harvard Business School.

Listen to the interview by clicking the play button above.