News & Stories Business Advertising to kids, not adults, drives sugary cereal sales Maria Godoy January 30, 2025 / 1:37 pm Share Play AudioPlaying4 mins left High sugar cereal brands target TV ads directly to kids under age 12. And this targeted advertising leads to greater household purchases of unhealthy kid cereals, a new study finds. Why you can trust KUOW Recommended Stories Starbucks corporate layoffs leave a bitter taste in Washington state February 27, 2025 Longtime fans flock to Lake City for one last bite of Heaven Sent Fried Chicken February 25, 2025 Seattle's new zoning rules dial up tension around preserving tree canopy February 20, 2025