KUOW Mission, Vision, and Values

MISSION // To create and serve a more informed public.

VISION // Broaden Conversations. Deepen Understanding.

KUOW Values

EARN TRUST

Trust is our foundation — and it must be earned. Listen. Seek first to understand. Be fully transparent. Admit errors. Speak honestly with our audience and each other.

BE CURIOUS

Ask, test, try, build, and rebuild. Challenge the status quo and your own assumptions. We enthusiastically seek ideas that surprise us and teach us something new.

HAVE COURAGE

Take risks. Show grit. Tackle the uncomfortable and unknown. We relentlessly pursue the truth and don't yield to pressure. When things get tough (because they will), we remain steadfast.

VALUE DIVERSITY

Be inclusive and equitable. Seek a multitude of perspectives and experiences. Practice fairness. It is imperative to our journalism, the decisions we make, and the culture we create.

ACT IN SERVICE

We act in service of the public, each other, and something bigger than ourselves. Lead with respect. Offer a solution. We love what we do and go the extra mile for our mission.

DEMAND INTEGRITY

Set the bar high, and hold yourself and your teammates to it. We do not cut corners. We never choose what is easy over what is right.

ALWAYS GROW

When we fail, we own it. Having a growth mindset means embracing what we've learned and moving forward. We take joy in pushing ourselves to be better.

COLLABORATE

We are the sum of our parts — the magic happens when we work as one. Celebrate each other’s strengths and welcome new ideas. Treat feedback as a gift and give lots of high fives.