Author Elise Hu on her new book and K-Beauty critique, 'Flawless'

K-beauty is not a niche market. Built around dewy skin with no visible pores, big eyes, a thin body, it’s the “ideal” for pop stars, celebrities, and regular people across the world.

The industry, built on Korean skincare and makeup products, is the result of “hallyu” — exporting of South Korean pop culture that the government has helped sponsor since the 1990s.

In her new book, “Flawless: Lessons in Looks and Culture from the K-Beauty Capital,” Elise Hu describes how digital filters and a booming beauty economy have transformed the industry, societal expectations, and what’s actually achievable when it comes to that “flawless” finish.

Soundside host Libby Denkmann sat down with Hu to learn about K-Beauty's continued rise to the top — and how that's impacting everyday people.

Hu, who is a journalist and podcaster, will be in Seattle on Wednesday, June 7, at Elliott Bay Book Company. You can find more information at this link.