Why The Color Pink Calms Prison Inmates With Adam Alter

May 23, 2013

Pepto-Bismol pink is a color sometimes used in prisons to calm inmates. People with names that start with K are more likely to donate to victims of Hurricane Katrina than Hurricane Rita. Professional cyclists pedal faster when people are watching.

A variety of external factors influence our thoughts, feelings, and decisions, says Adam Alter, a professor of psychology at NYU and the author of “Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave.”

He spoke about the degree to which our environment shapes who we are at Seattle’s Town Hall on April 2, 2013.