This year, nearly 1.7 million students will graduate from college. Many of them are engaged in a new ritual of the digital age: cleaning up and polishing their online profiles. The demand is so great an entire industry has sprung up to help.
According to numerous surveys, the vast majority of hiring managers routinely Google potential job candidates. And what they see on that first page of search results matters — a lot. Just ask Pete Kistler, who was a college junior when he started applying to a bunch of computer software firms, looking for a summer job.
No doubt most of you reading this post have looked at Yelp or Google+ Local to check the user reviews before you tried that fish store, bakery or even dentist. On occasion, you may have wondered if some of those reviews were too good to be true.