You walk briskly into an airport. You're running late. You need to know your departure gate. But that board! That big board with all the flight information that's not your flight. You have to squint and scan while the security line gets longer and longer. Well what if that board only displayed your flight information? And that guy standing behind you? He looks at the board and only sees his flight information.
There is a new technology that turns a screen into personalized parallel realities using magic pixels. Seriously -- our friend Todd Bishop with the technology news site Geekwire tested it out.