What happens when you become a star and then you’re not anymore? Where do you go after that?
Seattle guitarist Dave Dederer was a member of The Presidents of the United States of America. In the '90s they had three top-40 hits, two Grammy nominations and a platinum album.
Dederer’s star has faded but his career hasn’t. Now he’s at Amazon as the head of music programming. Bill Radke asked Dederer what made him switch careers.