It's October: the month of Halloween, fall weather and pink. October is National Breast Cancer Awareness Month, and its symbol is the pink ribbon.
Susan G. Komen for the Cure is one of the largest breast cancer charities in the world. It partners with corporations to brand pink ribbon product lines for the month of October: pink Purina pet food, pink Yoplait yogurt and pink buckets of Kentucky Fried Chicken, to name a few.
But critics say the branding benefits companies more than charity. Steve Scher talks with Dr. Samantha King, director of Queen's University school of kinesiology and health studies and the author of "Pink Ribbons, Inc: Breast Cancer and the Politics of Philanthropy."
David Hyde talks with Komen for the Cure's director of corporate relations, Carrie Glasscock.
Produced by Hannah Burn.