The Undre Arms apartments: great or terrible name?
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The Undre Arms apartments: great or terrible name?
Credit: Flickr Photo/Paul Sableman (CC BY 2.0)

Seattle's Unique Apartment Names: Undre Arms, Aspira, Joey Ray

Jeannie Yandel speaks with Cal McAllister, founder of Wexley School for Girls advertising agency, about what makes a great, or terrible, apartment name.

Photo credit: "The Undre Arms Apartments," by Paul Sableman on Flickr (CC BY 2.0)