This Is Your Data Profile
Somewhere, out there, is a profile of you. A file containing information about who you hang out with, what music you listen to and what you like to buy. APM's Stacey Vanek Smith went diving to find out what marketing companies knew about her. The two words that bothered her the most: "markedly single."
Reporter Stacey Vanek Smith delves into the world of data mining and comes face to face with her data profile.