Amazon is firing yet another shot at a competitor. This time it's a mega-artisanal shot, at Etsy — the popular craft site. The e-commerce giant on Thursday launched Handmade, a new marketplace for, well, handmade goods. This could be wonderful news for the artisan movement, or terrible news for Etsy, its staunchest supporter to date.
Valerie Nethery got a message out of the blue, from Amazon. "They emailed me directly. I'm not sure how they found me."