Regulation exits for television marketing aimed at children that mixes entertainment with advertising. That regulation does not exist for advergaming, a form of online entertainment that integrates advertising into a video game format.
These advergames are often targeted to children who at their age, have difficulty differentiating between advertising and other content.
Sony rolled out their next generation video game console, the PS4, this week. But gaming has steadily been moving away from consoles to phones. What’s the future for video games? Ross Reynolds talks to Universtiy of Washington Professor Ken Rufo.