It's hard to tell on TV, but in person, the Olympics are loud.
Every competition has its own DJ, and for the snowboarding, Russia has brought in a little help from the USA: Mike Nakagawa, better known as DJ Naka G.
The men's snowboarding team is hitting the halfpipe Tuesday in Sochi, and it's Naka G's job to pick the song for each rider.
"We're really providing the soundtrack for a story," he says. "We're making it dramatic. We're making it exciting. We're making it just pure fun."