It's indestructible. It's fungible. It's beautiful. And for Indians, gold – whether it's 18-, 22- or 24-carat — is semi-sacred.
The late distinguished Indian economist I.G. Patel observed, "In prosperity as in the hour of need, the thoughts of most Indians turn to gold."
No marriage takes place without gold ornaments presented to the bride. Even the poorest Indian outfits girls in the family with a simple nose ring of gold.