With the launch of the major piece of the Affordable Care Act less than a month away, the Obama administration is escalating the public relations push with one of their most effective weapons – former President Bill Clinton, now known to many as explainer in chief.
It will be another week before Washington consumers will know how many new certified health plans will be be sold in the exchange. The exchange is a web-based market for health insurance that’s part of the Affordable Care Act. The nine-member board that governs the exchange voted Thursday to delay certification until next week.
This week state and county officials met with local ethnic media. They hope the media will help them get the word out to non-English speakers about health care changes coming this fall.
The briefing was part of a statewide campaign to let consumers know that beginning in October, there will be 31 new health plans available for purchase at the state’s online marketplace. But the challenge for organizers will be more than just language barriers.
Call it a case of “lost in translation.” Washington and Oregon’s new health insurance exchanges are getting poor marks for their efforts to communicate with foreign language audiences.
On the Washington Health Benefit Exchange website you can find fact sheets in eight foreign languages – from Cambodian to Somali. These one and two page documents are supposed to help uninsured families navigate the new world of the Affordable Care Act.
That’s how much the federal government has awarded Washington, Oregon and Idaho to create health benefit exchanges. These are the new web portals to purchase insurance under the Affordable Care Act. It’s a costly undertaking that involves six-figure salaries, hefty IT contracts and high-end advertising campaigns.
If a green, talking gecko can sell car insurance, then maybe Portland-based folk singer Laura Gibson can sell health insurance.
About a million Washington residents are now without health insurance. Come October, the state hopes to get many of them enrolled in a plan. That’s when Washington’s Health Exchange is scheduled to launch. But signing people up for health insurance is not as easy as it sounds. There’s still a lot of misinformation about Obama’s Affordable Care Act.
It's official: Washington has reached a milestone in creating its own health exchange. On Monday the US Department of Health and Human Services announced Washington is among six states to make significant progress in developing an online market for health plans.