food

Imagine getting paid an estimated $6 million for your involvement in this three-word jingle: "I'm Lovin' It." Yep, Justin Timberlake inked a lucrative deal with McDonald's. (Guess you could say he wants you to "buy buy buy.")

Or how about earning an estimated $50 million to promote Pepsi products?That's the endorsement deal that megastar Beyonce signed up for back in 2012.

When Sandra Aamodt talks about dieting, people listen ... or, they stick their fingers in their ears and go la, la, la. Aamodt's neuroscientific take on why diets backfire is that divisive.

You've heard that you should eat more kale. Now a small but growing industry wants you to eat more kelp.

Seaweed production has long been a big industry in Asia. But recently, American entrepreneurs have launched new enterprises that grow fresh and frozen seaweed right here in the States.

"Vegan" rainbow trout will be the hot topic at this year’s International Symposium on Fish Nutrition and Feeding in Sun Valley, Idaho.

At the White Rose Diner in Linden, N.J., owner Rich Belfer tosses a dozen round, thick slices of processed pork to sizzle on the grill. To Belfer, it's beyond dispute that those are slices of Taylor Ham.

"It's pork, it's spices, it's salt, it's water. It's common ingredients," Belfer says.

But the flavor is more difficult to explain. "I don't know if anybody can really describe it," he says. "It has a little smoky flavor. It has a little spice. It has a little original Jersey flavor in it."

The Food and Drug Administration is leaning on the food industry to cut back on the amount of sodium added to processed and prepared foods.

The FDA on Wednesday released a draft of new sodium-reduction targets for dozens of categories of foods — from bakery goods to soups.

What do large tables, large breakfasts and large servers have in common? They all affect how much you eat. This week on Hidden Brain, we look at the hidden forces that drive our diets. First we hear from Adam Brumberg at Cornell University's Food and Brand Lab about how to make healthier choices more easily (hint: good habits, and pack your lunch!). Then, Senior (Svelte) Stopwatch Correspondent Daniel Pink returns for another round of Stopwatch Science to tell you about those tables, breakfasts and servers.

The Food and Drug Administration seems intent on bringing sugar out of the shadows.

Not only will food companies have to reveal, right on the package, how much sugar they've added to food; they also will have to call it by its real name.

Roberta Siao, a Brazilian immigrant in London, found that her dual status as a foreigner and mother made it impossible to find work. Yet at Mazi Mas, a London-based pop-up restaurant and catering service focused on training and employing immigrant and refugee women, she has found more than just a paying job. She tells her story in her own words.

Later this week, in hundreds of cities around the globe, from Ouagadougou, Burkina Faso, to Lancaster, Pa., protesters will "March Against Monsanto." Will they still march if there's no Monsanto?

We're facing a kind of food revolution, and my generation is driving it.

Not so long ago, when fast-food giants reigned supreme, takeout meant cheap, quick, greasy meals. But a recent Goldman Sachs report found that people under 35 are now demanding food that's fresh and healthful — as well as fast.

The National Academy of Sciences — probably the country's most prestigious scientific group — has reaffirmed its judgment that GMOs are safe to eat. But the group's new report struck a different tone from previous ones, with much more space devoted to concerns about genetically modified foods, including social and economic ones.

Pork shoulder, cauliflower and cheese curds are all trending in 2016, according to Google's tracking of food-related searches. That list might either nauseate you or make your mouth water.

In Florida, homeowners have a propensity for landscaping. They take great pride in the green carpet of grass in front of their homes. But one Florida man is working on a project that's turning his neighbors' lawns into working farms.

Chris Castro has an obsession — turning the perfectly manicured lawns in his Orlando neighborhood into mini-farms.

"The amount of interest in Orlando is incredibly surprising," Castro says.

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