A corporation has one core obligation: to make money. But some companies are signing a deal, promising to create not only profit but also a tangible benefit to society and the environment. They're called benefit corporations, and their movement has caught the ear of lawmakers across the country.
In the tiny town of Gilsum, N.H., you'll find the headquarters of W.S. Badger Co. Inc. The company makes all-natural cosmetics marketed under the name Badger Balm. When CEO Bill Whyte founded the company two decades ago, the staff was lean.