Organic and “all natural” products are on the rise. Grocery stores have expanded their free-range, non-toxic options. We’re paying more trying to make healthier choices for our bodies and our world. More women are choosing “natural childbirth” and tossing old plastic Tupperware to avoid toxic leaching. Are all these efforts really working? Is there a right way and a wrong way to live “naturally?” Journalist Nathanael Johnson has answers.