It's October: the month of Halloween, fall weather and pink. October is National Breast Cancer Awareness Month, and its symbol is the pink ribbon.
Susan G. Komen for the Cure is one of the largest breast cancer charities in the world. It partners with corporations to brand pink ribbon product lines for the month of October: pink Purina pet food, pink Yoplait yogurt and pink buckets of Kentucky Fried Chicken, to name a few.
But critics say the branding benefits companies more than charity. Steve Scher talks with Dr. Samantha King, director of Queen's University school of kinesiology and health studies and the author of "Pink Ribbons, Inc: Breast Cancer and the Politics of Philanthropy."
There are 1.1 million charities in the US and they raise around $1.5 trillion a year. But former NPR Chief Executive Ken Stern thinks we don’t ask enough about the charities we give to. What should we be asking? Ross Reynolds talks with Ken Stern about his new book, "With Charity for All: Why Charities Are Failing and a Better Way to Give."