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Nostalgic Jingles
2:23 pm
Thu July 18, 2013

An Earworm For Mad Men

KUOW's Amanda Wilde cues up the vinyl recording of the 1965 Diet Pepsi jingle called "Music to Watch Girls By."
Credit Photo by Jenna Montgomery

My KUOW colleague Amanda Wilde, host of The Swing Years and Beyond, regularly shares music that sounds familiar. The tune that Amanda brought in this month is music that I can easily imagine Don Draper and other Mad Men giving a big thumbs up. 

In order for Amanda to share the music with me, she first had to dust off one of our old KUOW studio turntables. Then she could play the music on a 7-inch vinyl record she had recently tracked down.

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Seattle Mayor's Race TV Ads
11:35 am
Tue July 9, 2013

TV Ad Wars Begin In Seattle Mayor's Race

With less than a month to go before the August primary, candidates in the crowded Seattle mayor's race are now trying to reach voters with new ads on cable TV.

Ads from two of the nine mayoral candidates are now on the air, and a third will begin airing this week.

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Advertising
12:38 pm
Tue April 23, 2013

Advergaming: The Unregulated World Of Marketing To Kids

Do you know the content of the games your kids play?
Flickr Photo/Seth Werkheiser

Regulation exits for television marketing aimed at children that mixes entertainment with advertising. That regulation does not exist for advergaming, a form of online entertainment that integrates advertising into a video game format.

These advergames are often targeted to children who at their age, have difficulty differentiating between advertising and other content.

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Microsoft Vs. Google
11:51 am
Wed April 10, 2013

What Is The Deal With Scroogled?

The latest campaign from Microsoft, attacking Google for how it handles user data.

Microsoft has launched a new round of ads blasting Google for sharing user’s personal information if they are using Android software to run a smartphone or a tablet. Previously Microsoft ads attacked Google for accessing Gmail users' emails to create targeted advertising. To find out more on Microsoft’s strategy with the advertising campaign Ross Reynolds talks with Michael Cusumano, professor at the Massachusetts Institute of Technology's Sloan School of Management and the author of several books about Microsoft.

Education
10:00 am
Tue February 5, 2013

State Searches For Answers On Education Funding

Highline Superintendent Susan Enfield.

Despite a state Supreme Court ruling that Washington is underfunding public education to the tune of $1 billion, state legislators so far seem to be talking more about policy changes than new dollars. Highline School District Superintendent Susan Enfield sat on the state's Joint Task Force on Education Funding. Their report is in. What now? Susan Enfield joins us with her thoughts about how the state should move forward.

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