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Audience Demographics

Sixty–one percent of KUOW's listeners live in households with a yearly income of over $75,000, and 41 percent live in households with income of more than $100,000 per year.

KUOW ranked #1 among all stations in the market for reaching listeners who:

  • live in Seattle
  • live in King County
  • have a four year degree
  • have an advanced college degree
  • are managers, professionals and proprietors
  • attended the symphony, opera or theater in the past year

©Scarborough, Average Persons Rank, Seattle-
Tacoma Survey, Sep'08 – Aug'09, persons 18+ yrs, M-Su, 6am-12Mid

KUOW delivers a loyal and dedicated audience:

  • Our 334,000 weekly listeners spend at least seven and half hours listening to KUOW's programming
  • More than 28,000 listeners support KUOW through their annual membership and half of KUOW's annual operating income comes from these donations
  • Over 75% of KUOW's audience say they listen to KUOW more than any other station

©Arbitron, Sep/Oct/Nov'09, persons 12+ yrs, M–Su
6am–12Mid

More Information

To learn more about marketing your business on KUOW, contact John R. Hill, Director, Corporate Support at 206.616.6746 or complete our Information Request Form.

03.20.10

Today's Schedule

12:00 a.m. BBC World Service
5:00 a.m. Weekend Edition Saturday
9:00 a.m. Car Talk
10:00 a.m. Wait Wait...Don't Tell Me!
11:00 a.m. This American Life

Schedules

Daily / Weekly

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