Microsoft Vs. Google
11:51 am
Wed April 10, 2013

What Is The Deal With Scroogled?

Microsoft has launched a new round of ads blasting Google for sharing user’s personal information if they are using Android software to run a smartphone or a tablet. Previously Microsoft ads attacked Google for accessing Gmail users' emails to create targeted advertising. To find out more on Microsoft’s strategy with the advertising campaign Ross Reynolds talks with Michael Cusumano, professor at the Massachusetts Institute of Technology's Sloan School of Management and the author of several books about Microsoft.

Related Program