As America's longest-lived white supremacist organization, the Ku Klux Klan has achieved a rare kind of name recognition. You know the way people say "Xerox" when they mean "to photocopy" or "Kleenex" when they mean "tissue"? "KKK" functions something like that, except it shorthands to "racial terrorism and extrajudicial killings."
It's a dilemma that some Klan groups are trying to address by being less, well, Klan-ish.
Back in April, after a 73-year-old Klansman went on a deadly shooting spree in Kansas City, a whole lot of avowed racists condemned the shootings.