Moments ago in San Francisco, Apple's Phil Schiller unveiled the latest incarnation of the company's massively popular smartphone.
The iPhone 5, said Schiller, is "the most beautiful product we've ever made."
Of course, you want to know what's different about this model: Essentially it's thinner, lighter, faster and also has a bigger screen than the iPhone 4s.
The device also comes equipped to work with faster wireless networks like LTE, which AT&T, Sprint and Verizon carry.
The AP adds: