The KUOW Audience | KUOW News and Information

The KUOW Audience

information requestFifty seven percent of KUOW's listeners live in households with a yearly income of over $75,000, and 45 percent live in households with income of more than $100,000 per year.

KUOW ranked in the top 10 among all stations in the market for reaching listeners who:

  • live in Seattle
  • live in King County
  • have a four-year degree
  • have an advanced college degree
  • are managers, professionals and proprietors
  • attended the symphony, opera or theater in the past year

©Scarborough, Average Persons Rank, Seattle- Tacoma Survey, Mar 2014-Feb 2015, persons 18+ yrs, M-Su, 6am-12Mid

KUOW delivers a loyal and dedicated audience:

  • Our 342,700 weekly listeners spend at least three and three quarter hours listening to KUOW's programming
  • More than 36,000 listeners support KUOW through their annual membership and half of KUOW's annual operating income comes from these donations
  • Over 32% of KUOW's audience say they listen to KUOW more than any other station

©Arbitron, Apr/May/Jun 2015, persons 6+ yrs, M–Su 6am–12Mid

More Information

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