advertising

Advergaming: The Unregulated World Of Marketing To Kids

The Conversation With Ross Reynolds — Tue, 23 Apr 2013 19:38:49 +0000

Regulation exits for television marketing aimed at children that mixes entertainment with advertising. That regulation does not exist for advergaming, a form of online entertainment that integrates advertising into a video game format.

These advergames are often targeted to children who at their age, have difficulty differentiating between advertising and other content.

What Is The Deal With Scroogled?

The Conversation With Ross Reynolds — Wed, 10 Apr 2013 18:51:09 +0000

Microsoft has launched a new round of ads blasting Google for sharing user’s personal information if they are using Android software to run a smartphone or a tablet. Previously Microsoft ads attacked Google for accessing Gmail users' emails to create targeted advertising. To find out more on Microsoft’s strategy with the advertising campaign Ross Reynolds talks with Michael Cusumano, professor at the Massachusetts Institute of Technology's Sloan School of Management and the author of several books about Microsoft.

State Searches For Answers On Education Funding

Steve Scher — Tue, 05 Feb 2013 18:00:00 +0000

Despite a state Supreme Court ruling that Washington is underfunding public education to the tune of $1 billion, state legislators so far seem to be talking more about policy changes than new dollars. Highline School District Superintendent Susan Enfield sat on the state's Joint Task Force on Education Funding. Their report is in. What now? Susan Enfield joins us with her thoughts about how the state should move forward.