advertising http://kuow.org en An Earworm For Mad Men http://kuow.org/post/earworm-mad-men <p></p><p></p><p>My KUOW colleague <a href="http://www.kuow.org/people/amanda-wilde">Amanda Wilde</a>, host of<a href="http://www.kuow.org/swingyears"> <em>The Swing Years and Beyond</em></a>, regularly shares music that sounds familiar<em>.</em> The tune that Amanda brought in this month is music that I can easily imagine Don Draper and other<em> </em>Mad Men&nbsp;giving a big thumbs up.&nbsp;</p><p>In order for Amanda to share the music with me, she first had to dust off one of our old KUOW studio turntables. Then she could play the music on a 7-inch vinyl record she had recently tracked down.</p><p> Thu, 18 Jul 2013 21:23:56 +0000 Dave Beck 16800 at http://kuow.org An Earworm For Mad Men TV Ad Wars Begin In Seattle Mayor's Race http://kuow.org/post/tv-ad-wars-begin-seattle-mayors-race <p>With less than a month to go before the August primary, candidates in the crowded Seattle mayor's race are now trying to reach voters with new ads on cable TV.</p><p>Ads from two of the nine mayoral candidates are now on the air, and a third will begin airing this week. Tue, 09 Jul 2013 18:35:14 +0000 Deborah Wang 16324 at http://kuow.org Advergaming: The Unregulated World Of Marketing To Kids http://kuow.org/post/advergaming-unregulated-world-marketing-kids <p><span style="line-height: 1.5;">Regulation exits for television marketing aimed at children that mixes entertainment with advertising. That regulation does not exist for </span>advergaming<span style="line-height: 1.5;">, a form of online entertainment that integrates advertising into a video game format.</span></p><p>These advergames are often targeted to children who at their age, have difficulty differentiating between advertising and other content. Tue, 23 Apr 2013 19:38:49 +0000 The Conversation With Ross Reynolds 11871 at http://kuow.org Advergaming: The Unregulated World Of Marketing To Kids What Is The Deal With Scroogled? http://kuow.org/post/what-deal-scroogled <p><span style="line-height: 1.5;">Microsoft has launched a new round of ads blasting Google for sharing user’s personal information if they are using Android software to run a smartphone or a tablet. Previously Microsoft ads attacked Google for accessing Gmail users' emails to create targeted advertising. To find out more on Microsoft’s strategy with the advertising campaign Ross Reynolds talks with Michael </span>Cusumano<span style="line-height: 1.5;">, professor at the Massachusetts Institute of Technology's Sloan School of Management and the author of several books about Microsoft.</span></p><p> Wed, 10 Apr 2013 18:51:09 +0000 The Conversation With Ross Reynolds 11174 at http://kuow.org What Is The Deal With Scroogled? State Searches For Answers On Education Funding http://kuow.org/post/state-searches-answers-education-funding <p><span style="line-height: 1.5;">Despite a state Supreme Court ruling that Washington is </span>underfunding<span style="line-height: 1.5;"> public education to the tune of $1 billion, state legislators so far seem to be talking more about policy changes than new dollars. Highline School District Superintendent Susan Enfield sat on the state's Joint Task Force on Education Funding. Their report is in. What now? Susan Enfield joins us with her thoughts about how the state should move forward.</span></p><p> Tue, 05 Feb 2013 18:00:00 +0000 Steve Scher 7686 at http://kuow.org State Searches For Answers On Education Funding