Day Sponsorship

Gifts at or above $250 to KUOW allow you the opportunity to create an on–air day sponsorship message. Day sponsorship messages are aired twice on the day of your choice around 11:59 a.m. and 8:59 p.m. Please tune in ten minutes prior to air time as programming can change throughout the day. KUOW makes its best effort to air all day sponsorship messages, but unforeseen circumstances may result in a message not being read.

Creating Your Message

Day sponsorship messages must be no more than 10 seconds in length (42 syllables), including the introduction. The introduction is standard: "Today's KUOW day sponsor(s) is (are)." This takes 10 syllables, with 32 remaining for your message to follow.

To help you craft an appropriate message, please use the following format: "Today's KUOW day sponsor is (Member Name) (Message)." Day sponsorships may not be read anonymously or with a name other than what is on the member's account. Please note this is a change from past policy effective January 1, 2009.

  • Day sponsorship messages should be personal in nature: celebrating friends or family or commemorating a personal event, anniversary or birthday.
  • Messages that promote a business, advocated a cause, are political, religious, or editorial will not be aired.
  • Messages acknowledging a non–profit organization or event may concisely describe the general services provided, an event date, or general location, but may not include additional details such as a phone number, Website or specific street address.
  • Language must be value–neutral (no qualitative words), verifiable and non–promotional.
  • KUOW reserves the right to evaluate and edit any message that does not conform to KUOW and FCC guidelines.*

Sample Day Sponsor Messages

"Today's KUOW day sponsor is Sonja Cook, wishing Joe Baxter a happy 40th birthday."

"Today's KUOW day sponsors are Mary and Bill Smith, celebrating their 10th wedding anniversary."


Scheduling Your Message

Please select two dates, your second date will be an alternative if your first choice is unavailable. Dates fill up quickly. If neither of the dates you have selected are available, KUOW will contact you.

Fill out the day sponsorship form that will come with your receipt and mail it to KUOW at least one month prior to the requested air date. You may submit a day sponsorship form up to one year after the date of the contribution and may schedule the day sponsorship a maximum of three years from the current year. Please note that we cannot schedule a day sponsor message until at least $250 of the pledge has been paid.

Please email us or call us at 206.221.2501 if you have any questions. Thank you for your support of KUOW!

Underwriting may be a more appropriate method to reach your audience. To learn more about underwriting your business or organization on KUOW visit our Business Support page.

*Section 399B of the Federal Communications Act of 1934 and Section 73.503(d) and 73.503(e), FCC 2d 255 (1994).